This Data Policy outlines how we handle and safeguard personal data collected from business contacts, prospective partners, and individuals who interact with us through our website (www.eggadvisor.com). Your privacy is a priority for us, and we want to ensure you understand how we use and protect your information.
| Privacy Commitment: | At Egg Advisor, we take your privacy seriously. Our commitment to privacy protection goes hand in hand with strict adherence to relevant data protection regulations, such as GDPR. |
| Purposeful Data Use: | The data we collect serves a clear purpose. It's utilised for research, analysis, and other non-personal purposes, all aimed at enhancing the performance of our services and providing valuable insights for our community. |
| Ethical Safeguards: | We've put ethical safeguards in place to prevent any misuse or unintended consequences stemming from data breaches. Your personal information is handled transparently and responsibly, ensuring that it's used for the intended purposes without compromise. |
| Legal Compliance: | Egg Advisor operates in compliance with UK laws and regulations governing data privacy and protection. Our commitment to established standards assures you that your data is handled with the utmost care and in accordance with legal requirements. |
| Your Trust Matters: | Your trust is crucial, and we're dedicated to earning and maintaining it. If you have any questions, concerns, or if you'd like more details about our data practices, please don't hesitate to reach out to our dedicated support team at hello@eggadvisor.com |
We collect the following categories of personal data in connection with www.eggadvisor.com
| Category | Examples of Data We Collect In this Category |
|---|---|
| Identifiers | Name, email address, postal address. Device identifiers such as IP address, AdID, IDFA |
| Legally protected classifications such as race or gender | Gender |
| Purchase histories or interests | Interest in Egg Advisor based on your browsing history |
| Internet and app activity information | Egg Advisor website and white paper browsing history, Egg Advisor email opens and views, device type, operating system, other device parameters |
Egg Advisor protects personal data with security measures that are consistent with industry standards, including background checks on all employees and data encryption in transit and at rest. We will notify you of security incidents as required by law.
We store personal data for the period that your relationship with Egg Advisor is active and then for a further retention period that reflects the period during which we reasonably anticipate you may remain interested in information about Egg Advisor. After this retention period ends, we delete your data.
We collect and use personal data in the following ways:
Developing our products and services to provide better insights and advice to our members
Maintaining our marketing function and providing members information, newsletters and further resources
Fulfilment of products and services such as bookings for 1:1 Advice, dispatching reports or enabling newsletter outreach
Lawful Processing — We collect, use and otherwise process personal data as allowed under applicable law
We will not share personally identifiable information with anyone outside of Egg Advisor, but we may share non-sensitive or anonymized data sets with providers as listed below. These data sets do not contain sensitive information about individuals, such as personal addresses, contact details, financial data, or health records. The focus of the data is on aggregated trends, patterns, or general insights rather than individual behaviors and is used as follows
| Categories of Recipients | Examples of Recipients We Share With |
|---|---|
| Service Providers | Customer data is processed and stored by service providers working on our behalf, including our cloud services provider Amazon Web Services, or survey or email marketing providers, which provides us with customer relationship management systems. |
| Marketing technology vendors | Marketing materials may contain tracking technologies which allow Egg Advisor and external vendors we work with to collect technical information from your mobile device (such as IP address, AdID) to track your interaction with our content and ads. |
| Analytics providers | We share technical information from your device with analytics companies to understand the performance of our marketing and website. |
| Social media platforms and networks | We may share device data with social media networks to measure the effectiveness of advertising on those networks. |
We retain your personal information for a period of five years after last activity. After this retention period ends, we will contact you to confirm you want us to delete your data. While these are our standard retention periods, you can delete your data at any time as described in the next section.
| Category | Details |
|---|---|
| Opt-out | You may opt-out of any Egg Advisor emails at any time by using the 'unsubscribe' link at the bottom of any email or contact us at hello@eggadvisor.com |
| Access, Deletion and Correction | By logging into your account you may access, correct and delete the personal data Egg Advisor holds about you at any time. |
| Do Not Sell or Share My Personal Information | You have the right to opt-out of the sale or sharing of your personal data for advertising. To exercise your opt-out right, email hello@eggadvisor.com. |
Our team is here to help. Reach out at any time and we'll respond as quickly as we can.
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